Sunday, August 9, 2009

(iridescent lilac)

I was shopping for nailpolish online @ sephora at 2am (shut up) when I came across THIS product labeling.

This made my brain a little explody:

* Its crazy how much sense the colors make. Of course reggaeton is copper, bellydancing a plummier purple while discos a bit brighter. Of course hip-hop is electric hot pink (what other color would it be?), tecktonik is a day-glowier hip lighter pink shade. Of course zouk is cloudless sky tropical aqua, pop is shiny tangerine. Genres as aesthetics, brands, easily recognizable, lifestyles, the tribes we fall into, with even our own entire color schemes.

* Sephora is hipper than I thought or Nuwhirled is hipper than I thought. Actually, Sephora is French, so its a color palatte of whats maybe cool to listen to in Paris? Granted theres no like, cumbia colored nail polish, but still. I'm curious if this is exactly aimed at hipsterish girl fucks like me who get a kick out of zouk nail polish or diaspora chicas. Whose $$ talks?

* Errr, I actually like the colors of the genres of music I like more. My favorite colors are not just my favorite colors, but the product of some giant marketing scheme aimed exactly at me and my assumed intrests and experiences. Geez, I had no idea i was that obvious.

No comments: